Hero is the second largest maker of motorcycles in the world. Granted, they make small displacement, inexpensive bikes. They also had a long business partnership with Honda. I would imagine their quality is at least pretty good. Remember, when they started selling 'Japanese Junk' motorcycles in the US...everyone assumed they would be really crappy. If Hero is smart they'll offer a long warranty. That worked really well for Hyundai and Kia when they were trying to break into the US market.