I don't compare any other make to Harley because, like you said, there's no comparison. Other makes are selling the same, or better, bikes for far less. Although the lifestyle membership isn't part of the deal with other makes, I can't see how HD justifies tacking on 4-6k for that name plate. As for HD being the target since the late 90's?? Nah, HD has been the target here since the inception of the big 4 and the American market place for motorcycles....period. I don't discount the fact that HD has something for the industry, but to say EVERY other make out there has bandwagoned behind them is blatanly untrue. The ONLY thing HD has done in comparison to all others is that they haven't changed much at all with the trends ( to a point ) and did stick to their guns with their styling. I also appreciate the AMA XR1200 class. It's fun to watch, albeit a bit slow, it's still impressive for the weightclass......after some substantial upgrading of course