I've had a pebble for, oh, a year and a half now, and I'm never going back to non-smartwatch. It's like how before there were smartphones, no one really knew how integral a part of life it would become... And now almost EVERYONE has one. Same thing with smartwatches. It's a handy extension of the phone. It's nice to know who's calling without getting out my phone. It's nice to read text messages with phone in pocket. See my notifications from apps, read emails, etc. Also, when my phone sits on my dash while driving, my watch is a remote. When I ride, I can skip songs. I mean, the thing IS integrated into my life, and it's only a matter of time until smartwatches get cheaper and more people use them... just like smartphones.