Iron Pony is 2 miles from my house. I've been there so often, I know most of the faces and a few recognize me as well. Last spring I traded a cherry S40 for a V-Star 1100 (thanks Marc) and feel like I got a worthwhile deal since they made the process hassle-free. I could have done better on price with private sales of course, but I was willing to pay for the same-day convenience. I've also spent a few thousand on gear, parts and consumables and probably know the store as well as a short-timer employee. I usually buy there before ordering online unless I need a specialty part or the price diff is large. Many of their techs and salespeople are pretty knowledgeable to the point of one guy in the parts area (correctly) taking me out of pod'ding a CV carb - damn, I'm glad he did or I'd still be futzing with those jets. Anyway, I love their proximity, HUGE stock, closeout deals and fairly reasonable prices on new stuff, at least for a local dealer and I don't mind paying a little extra for the convenience and in-person advice. I also like the events they hold - dealer days, vintage motorcycle rally, training and so on. I do wish they'd discount their new and used bikes more, especially with regards to a trade. I almost pulled the trigger on a new V-Strom 650 last month but their end-of-season valuation of my trade was $1000 low. I don't hold it against them personally - it'll probably sit for a few months - but then again, their new Wee may instead sit there and age a model year before the spring.